Teaming up with Indiana Jones for our biggest adventure yet

Our new, all-electric Ford Explorer ¹ combines German engineering with American style for an adventure-ready experience.
 
So it makes perfect sense to join forces with another legendary explorer – Indiana Jones – for our new ad campaign as the fifth instalment of the film franchise – Indiana Jones and the Dial of Destiny – reaches cinemas across Europe this summer.

Our TV ad sees Explorer embarking on its own cross-continental adventure, referencing the iconic imagery and celebrated music from the Indiana Jones series, as well as a cameo from a very familiar-looking silhouette.

“Indiana Jones is a character who is rebellious, restless and uncompromising, which is exactly the spirit we are channelling with our new all-electric crossover. Want to feel like an explorer? Get the EV that says Explorer on the front.”

 

Pete Zillig,
director of Marketing, Ford Europe

 
The ability to fast charge its all-electric powertrain from 10 to 80 per cent in just 25 minutes ² helps make the five-seat family crossover the perfect vehicle for any keen adventurer.
 
Its SYNC Move ³ adjustable 15-inch touchscreen can be raised and lowered through an arc of more than 30 degrees to conceal My Private Locker storage – ideal for keeping treasure maps away from prying eyes. The 17-litre MegaConsole is large enough to hold a 15-inch laptop – or the spoils of a successful expedition.

To prove its capabilities, travel adventure influencer Lexie Alford – known to millions online as Lexie Limitless – will undertake a round-the-world journey in an all-electric Ford Explorer later this year.
 

“This collaboration with Ford is a great fit on so many levels, and showcases how our world-class storytelling can work hard for flagship brands here in EMEA. Both brands stand for adventurous spirit and by linking the two iconic explorers – Ford’s new all-electric and Indiana Jones himself – we’ve created a campaign that will really catch the eye with consumers across the region.”

 

                        Owen Dommel, 
director of Partnerships and Promotions, Walt Disney Studios EMEA

 

¹ Officially homologated driving range will be published closer to on-sale date.
 
² Charge time based on manufacturer computer engineering simulations. The charging rate decreases as battery reaches full capacity. Your results may vary based on peak charging times and battery state of charge.
 
³ Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.

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