Every day is ‘World Bicycle Day’ for Ford
On Saturday June 3, people around the globe will celebrate the “uniqueness, longevity and versatility of the bicycle” during World Bicycle Day. At Ford we’ve been celebrating bicycles for some time already, whether through past sponsorships of elite cycling teams or promoting harmony between all road users through our Share the Road initiative. More recently we’ve taken what may seem like an unusual step for a car maker; encouraging car users to choose active travel for shorter journeys with our Park the Car initiative. As presenting partner of RideLondon-Essex in the UK on May 28, we took the opportunity to let even more people know about this, from the Ford employees who wore special T-shirts as they volunteered around the 100-mile course to our very own riders who wore Park the Car cycling jerseys. Of course, there were Ford vehicles present too, including electric Mustang Mach-E 1 and E-Transit 1 models, as well as a Kuga Plug-In Hybrid driven by the race director of RideLon
