Electric Ford Puma Gen-E is ready to pounce

Our Puma ¹ crossover is a big hit with customers – it was our best-selling car in Europe in 2023 and is on track to do the same this year. ²

Now there’s a new Puma joining the range. Puma Gen-E offers the same “big city energy” but with a smooth and seamless electric powertrain that’s almost as quick to accelerate as our sporty Puma ST Powershift. 

It also makes longer journeys a breeze with up to 376 km possible on a full charge ³, and can go for days in the city with up to 523 km of city range. ³

When it’s time to refuel, we’ve made that super easy too. A 10-80 per cent charge takes around 23 minutes with a fast charger, ⁴ and if you just need a quick top-up, over 100 km of range can be added in around 10 minutes. ⁴

The head-turning looks that Puma owners say they love are still there – but with a twist. Our Puma Gen-E gets a ‘shield’ design front grille and a sporty new rear spoiler, designed to look great and be more aero-efficient for better driving range.

It’s just as stylish inside too. Twin digital display screens deliver all the information you could need, with clever features like Apple CarPlay, ⁵ Android Auto ⁵ and Alexa Built-in, ⁶ so you can use all your favourite apps and even add items to your shopping list. The new raised centre console has a sliding armrest, handy storage and wireless charging ⁷ so your phone is always ready to go.

Puma’s MegaBox boot storage system has been supercharged to become GigaBox. Making use of the space freed up by the electric drivetrain, it’s almost 50 per cent larger than before and means Puma Gen-E can swallow more cargo than some bigger cars can offer.

Puma Gen-E is also packed with the kind of driving tech you might expect from a bigger car. Available Intelligent Adaptive Cruise Control with Stop & Go and Lane Centring ^9,10,11 accelerates and brakes smoothly to feel more natural, and can use Predictive Speed Assist ⁹ to adjust cruising speed for curves in the road and junctions.

Built at Ford Otosan’s state of the art assembly plant in Craiova, Romania, using electric drive units assembled at Ford’s facility in Halewood, UK, Puma Gen-E is available to order from today with deliveries beginning in spring 2025.

 

¹ Puma 125 PS 1.0-litre EcoBoost Hybrid Powershift CO₂ emissions 127-143 g/km and fuel efficiency 5.6 6.3 l/100 km WLTP.

Puma 125 PS 1.0-litre EcoBoost Hybrid manual CO² emissions 119-135 g/km and fuel efficiency 5.3 6.0 l/100 km WLTP.

Puma 155 PS 1.0-litre EcoBoost Hybrid Powershift CO² emissions 125-142 g/km and fuel efficiency 5.5 6.3 l/100 km WLTP.

Puma ST Powershift CO² emissions 135-146 g/km and fuel efficiency 6.0-6.5 l/100 km WLTP.

CO² emission and fuel efficiency ranges may vary according to vehicle variants offered by individual markets. The declared WLTP fuel/energy consumptions, CO²-emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.

² According to Ford sales data.

³ Based on full charge of Puma Gen-E. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies due to factors such as temperature, driving behaviour, route profile, vehicle maintenance, lithium-ion battery age and condition.

⁴ Charge time based on manufacturer computer engineering simulations. The charging rate decreases as battery reaches full capacity. Your results may vary based on peak charging times and battery state of charge.

⁵ Requires phone with active data service and compatible software. SYNC does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality. Android Auto is a trademark of Google LLC. Apple CarPlay is a trademark of Apple Inc., registered in the U.S. and other countries.

⁶ To use Alexa Built-in, drivers need to activate FordPass within their vehicle using the FordPass smartphone app or in-vehicle settings. Access to Alexa requires an Amazon account, SYNC 4 or SYNC 4A, FordPass, and complimentary Connected Service activated through the FordPass app (see FordPass Terms for details). Additional products and setup may be required. Amazon, Alexa and all related logos and marks are trademarks of Amazon.com, Inc. or its affiliates.

⁷ Available Qi wireless charging may not be compatible with all mobile phones.

⁸ Cargo and load capacity limited by weight and weight distribution.

⁹ Driver-assist features are supplemental and do not replace the driver’s attention, judgement and need to control the vehicle. It does not replace safe driving. See owner’s Manual for details and limitations.

¹⁰ Lane-Keeping System does not control steering.

¹¹ If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation. 

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