Hot seats and mobile gaming for Ford at gamescom 2022
This week sees our sixth consecutive attendance at the
annual gamescom show, one of the world’s largest gaming events, held in
Cologne, Germany. In the past we’ve launched Team Fordzilla, held the global
premier of the Ford Ranger Raptor pick-up truck on our stand and unveiled the
full-size TFZ-P1 race car at this event. This year we’re back with some very
gamer-specific news to tell.
Firstly, we’ve collaborated with one of the world’s leading manufacturers
of products for sim racing and flight simulation enthusiasts, Next Level Racing,
to launch the GTElite Ford GT Edition cockpit and ES1 Seat Ford GT Edition. Available
separately, they both carry Ford GT branding, while the seat also comes with
unique Team Fordzilla harnesses. Together, they’re the perfect way for Ford
gaming fans to immerse themselves in sim racing at home.
We’re also announcing the debut of our TFZ-P1 concept race
car in a mobile game, Asphalt 8. The hugely popular racer has around 500
million downloads since launch and from September 2nd, 2022, users
can compete in a new in-game ten-day festival to receive the TFZ-P1 as a
premium prize. With virtual speeds of up to 435 km/h (270 mph) it promises to
be quite the drive.
Our stand at gamescom 2022, in Hall 8.1, will also have the
new Ford Bronco on display, so make sure you stop by if you’re going.
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