‘Escape Room’ concept gamifies Mustang Mach-E
In recent years, Escape Room games have grown in popularity, pitting teams of players against the clock as they try to solve clues and escape from a themed room.
Now, we have taken that concept and applied it to our all-electric Mustang Mach-E, with the game controlling elements of the car to create an interactive experience.
The spy-themed concept game takes players through a secret mission to deliver a package. Audio prompts for tasks are given over the vehicle’s speaker system, with the electric seats, hands-free tailgate, air conditioning system and headlights amongst the elements that are either activated by the game or used by the player as a trigger at relevant points.
No features outside of the heaters and speakers are controlled if the car is in motion and, unlike Escape Room games, the players can exit the vehicle at any point, when safe to do so, without forfeiting the game. The game is installed on an iOS device that interfaces with the vehicle using Apple’s CarPlay and an internally developed piece of hardware and software.
“This is a bit of fun that has a serious side,
as it shows just what could be possible with the technology we have in cars
today. Having the ability to create
interaction between vehicle and driver could open up new ways to explore other
possibilities in the future, like an interactive owner’s manual or even driver
coaching.”
Ford Research & Advanced Engineering, Ford of Europe
The game is purely a working concept at the
moment, developed with input our Emerging Technology & Innovation group and
the IOT group based at Palo Alto, California. It was developed to showcase how
gaming could help people to get more familiar with the functionalities of their
vehicles.
It could even offer a glimpse into the future
of applications that might entertain or educate drivers and passengers during
downtime at charging stations, or perhaps even while riding in future
autonomous vehicles.
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