Christmas jumper reminds others to keep a ‘safe distance’

As people start pulling out gaudy Christmas jumpers from the backs of their wardrobes ready for the festive season, we’ve created one that you’ll actually want to be seen in. In fact, that’s the whole point.

It may look like any other over-the-top festive attire, but the ‘Safe Distance’ Christmas Jumper has a special gift for cyclists and e-scooter riders: small projectors hidden within the reindeer’s antlers, nose and tail illuminate the floor around the wearer, marking out a recommended 1.5m ‘safe zone’ in the shape of a Christmas tree so other road users know to give them enough space when overtaking.

Developed as a concept, the jumper is part of our on-going ‘Share The Road’ campaign and uses the popular and growing trend of novelty Christmas jumpers to highlight a key issue cyclists and e-scooter riders experience; close-passing vehicles. It comes at a time of year when cyclists and e-scooter users are particularly vulnerable too due to longer periods of darkness. Although, in 2020, our ‘Safe Distance’ Christmas Jumper could be equally as useful for pedestrians as safe distances have become part of the common psyche.