The must-have motor for every digital garage
Ever wanted to design a racing car? We are offering gamers the opportunity to have a hand in creating the ultimate track machine.
Designed fresh from the ground up, our first virtual race car not to be based on an existing real-world model, will see an auto manufacturer and the racing community come together in a completely new way.
Among those closely involved in designing the car – codenamed “Team Fordzilla P1” project – will be the captains of our five Fordzilla esports teams from France, Germany, Italy, Spain and the UK.
Our design team will be actively seeking inputs from the wider gaming community.
Ford Europe design director Amko Leenarts.
“Coming up with a no-holds barred race car for the virtual world is when the gloves come off and the design team can really let their imaginations fly. The expertise of gamers is crucial to ensuring that this will be the best-looking car on the grid."
The design phase of the project will involve a unique collaboration between the designers who imagine and create some of the planet’s most desirable and popular real-world cars and the expert gamers who lead the way in racing their virtual counterparts.
The designers will throw open key design decisions to the wider gaming community through a series of Twitter polls that will be posted by @TeamFordzilla. Each poll will surface a key design attribute – from engine to cockpit shape – that gamers can then decide on.
Human-Centric Design informs our approach to designing all of our vehicles and ensures the human perspective is considered throughout every step of the design process. Work on the project starts this week and can be followed on @TeamFordzilla Twitter and Instagram channels.
Angelo Bülow, captain of the German Fordzilla team.
“We all love racing our dream cars but ultimately these are usually painstaking recreations of vehicles that actually exist in the real world. It will be an absolute thrill to get behind the wheel of the #TeamFordzillaP1 for the first time knowing that not only have we helped to create it but that no-one else has ever driven it before.”
📢We want you to help us create an epic new race car!— Team Fordzilla (@TeamFordzilla) March 9, 2020
Polls will appear in this THREAD👇from 11th March.
Feature by feature, your votes will help shape every detail.
Ford designers are standing by, ready to bring #TeamFordzillaP1 to life.
Let’s go 🏁 pic.twitter.com/brWxOyb6vJ
Make sure you follow your local Team Fordzilla captain for more information.
Updates
Poll 1: Finished
Poll 2: Finished🏎You vote. Together, we create.#TeamFordzillaP1 - Poll 1️⃣— Team Fordzilla (@TeamFordzilla) March 11, 2020
Let’s start simple.
Will you be needing a co-pilot? Or do you prefer to drive solo?
🏎You vote. Together, we create.#TeamFordzillaP1 - Poll 2️⃣— Team Fordzilla (@TeamFordzilla) March 12, 2020
The horse is ready to run, but where will the power come from? Time to vote for where you want the engine.
Poll 3: Finished
🏎️You vote. Together, we create.#TeamFordzillaP1 - Poll 3️⃣— Team Fordzilla (@TeamFordzilla) March 13, 2020
Burn some rubber and leave your opponents in the dust.
How would you like your wheels to spin?
Poll 4: Finished
🏎 You vote. Together, we create. #TeamFordzillaP1 Vote 4️⃣— Team Fordzilla (@TeamFordzilla) March 14, 2020
Fancy the wind in your hair? Or do you prefer to be protected from the elements?
Your cockpit, your choice. Vote below…
Poll 5: Finished
🏎You vote. Together, we create.#TeamFordzillaP1 - Vote 5️⃣— Team Fordzilla (@TeamFordzilla) March 19, 2020
Gloves on, helmet secured, time to make yourself comfortable and get ready to race.
So, how would you like to ride?
Poll 6: Finished
🏎You vote. Together, we create.#TeamFordzillaP1 - Poll 6️⃣— Team Fordzilla (@TeamFordzilla) March 20, 2020
Want to let everyone see the power you’re packing? Or keep things hidden, and let the race do the talking?
Pick your powertrain style 👇
Poll 7: Finished
🏎 You vote. Together, we create. #TeamFordzillaP1 Vote 7️⃣— Team Fordzilla (@TeamFordzilla) March 21, 2020
Should we stick to familiar lights with stunning design; two piercing eyes in your opponent’s mirror (until you overtake of course). Or shall we get a little more creative?
Check them out and vote below 👇
Poll 8:
🏎You vote. Together, we create.#TeamFordzillaP1 - Poll 8️⃣— Team Fordzilla (@TeamFordzilla) March 22, 2020
It all hinges on the final poll.
Make sure people take notice as you enter your epic race-car in style. Time to choose your doors:
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