Edsel Ford
Henry Ford’s only child, Edsel, took over the reins of the Ford Motor Company 100 years ago this month. Despite resistance from his father, he managed to modernise the company before his untimely death from stomach cancer aged just 43. Here he is in a rather smoky 1906 Model N.
Edsel was a visionary, but lived in the shadow of his father who often disagreed with his progressive ideas. However, Edsel was determined to modernise and diversify, eventually winning Henry over and replacing the aging Model T with the modern Model A, which was more expensive, but offered increased comfort and the latest technologies, such as hydraulic brakes. It went on to sell 4 million units in four years.
Edsel was determined to explore new markets too, and significantly strengthened Ford’s overseas operations, laying the foundations for the global operation that exists today. His continued impact saw Ford purchase Lincoln in 1922 – he was responsible for the introduction of the super-stylish Lincoln Continental – and the creation of the Mercury division in 1938.
Very interesting article !
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