Ford at Geneva Motor Show 2018


+Ford Europe at the Geneva Motor Show 2018. Watch a recording of the opening press conference.




It’s one of the most epic car chases in movie history.

Almost 10 minutes long, the iconic sequence in the Warner Bros. film “Bullitt” follows Steve McQueen at the wheel of a 1968 Mustang GT fastback as he chases two hitmen through the streets of San Francisco.

Our new special edition Ford Mustang Bullitt – celebrating the 50th anniversary the legendary film – has made its European debut at the Geneva Motor Show.

We enlisted the support of third-generation members of the McQueen family, Chase and Madison, to unveil the Mustang Bullitt. Steve McQueen’s grandchildren – supported by their father, Chad McQueen – starred in their own car-chase scene set in the Swiss Alps surrounding Geneva, a homage to the iconic “Bullitt” chase-scene that still resonates with movie fans today.

Chase McQueen
At home we're surrounded by memorabilia and reminders of our grandfather's role in ‘Bullitt’, and we've watched the film more times than I can remember, so to be part of launching the third-generation Mustang Bullitt here in Europe has been a special experience.”  

Mustang Bullitt is powered by Ford’s 5.0-litre V8 engine enhanced to deliver an anticipated 464 PS.

Offered with a choice of Shadow Black or classic Dark Highland Green exterior colours, it will feature 19-inch Torq Thrust-style wheels, red Brembo™ brake callipers and a faux Bullitt fuel-filler cap, and goes into production for European customers in June.


BULLITT and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s18)

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