12 months of Ford 2022

What a year it has been! So much excitement that has occurred;
New products, milestones, fond farewells – my word.
Let us recap the best bits, join us – all aboard;
Grab a seat and relax, we’re back with 12 Months of Ford.

January

Showing we’re more than just an automaker, that began making things that go vroom;
We gamified our all-electric Mustang Mach-E, turning it into a mobile escape room.
A spy tasked with delivering a package, complete the mission to be set free;
Your mission should you choose to accept it, is to have fun in our Mustang Mach-E.

Then, we assessed the habits of our Kuga drivers, and with joy we started to jump;
The best-selling plug-in hybrid in Europe, ¹ encouraging its owners to pass on the pump.
Plugging in on 71 per cent of driving days, cutting down tailpipe emissions of CO₂;
Looking toward an electrified future, a win for Ford Model e™️ and Ford Blue™️.

February

We hit 2022 at speed, and in February we only got faster;
With the high-performance version of Europe’s best-selling pickup, ² our next-gen Ranger Raptor.
Seven selectable drive modes, ³ and Ford Performance-developed suspension;
A twin-turbo 3.0-litre EcoBoost V6, ^{4, 5} it certainly caught your attention.

We're used to beeps and buzzes that can warn us of hazards;
But can these noises help us understand where the obstacles are scattered?
Our Directional Audio Alert concept uses intuitive sounds; ³
Played through specific speakers to highlight the dangers around. 

March

We’re on a journey of electrification, and in March we took another step;
Announcing seven new all-electric vehicles, none of which you’ll soon forget.
A transformation of our brand in Europe, for a connected world – you see;
A new generation of Ford vehicles, with a vision to be tailpipe emissions free. 

Then, we revealed an icon, making its way across the ocean;
Mustang California came to Europe, named after the state that is golden.
A powerful 5.0-litre V8, ^{5, 6} and a convertible roof for you to enjoy the sun;
We were excited this stunner made its way here, why should America have all the fun?

April

If your business relies on commercial vehicles, you know uptime and efficiency are key;
Our Ford Pro ecosystem provides integrated solutions – for enhanced productivity.
A one-stop-shop for all things fleet related, reducing downtime by up to 60 per cent; ⁷
Take the time to see how it could help your fleet, you’ll soon realise it was time well spent.

Helping to personalise insurance costs, we collaborated with providers;
Offering usage-based insurance, that rewards good drivers.
They can assess your speed, braking and how often you get behind the wheel;
With consent we will collect this data, for premiums that are more congenial.

May

Every day, people make journeys in their vehicle, some are near, and some are far;
In May, we took a new approach – urging our customers to Park the Car.
Leave the car at home when you can, make shorter journeys by bike or with your feet;
It’s better for your health – plus you never know who you might meet.

Another statement of intent – towards an electric future we continue to strive;
Ensuring that 100 per cent of vehicle sales, will be all-electric by 2035.
We later revealed the E-Transit Custom, the first all-electric version of Europe’s best-selling van; ^{2, 8}
Helping to encourage people to effortlessly switch, if you think you can’t – well, you can.

June

Pushing the boundaries of what is possible, and building on a speedy tradition;
In June, we went to Goodwood, and unveiled our all-electric SuperVan edition. ⁹
2,000 horsepower and ultra-high-tech, Goodwood-goers certainly enjoyed the show;
Advanced aerodynamics and lightweight materials, showing the capabilities of Ford Pro.

Staying at Goodwood, we wanted to show that just stating advocacy is not enough;
We took along our ‘Very Gay Raptor’, and set out to help redefine ‘tough’.
With live sessions of our ‘Tough Talks’ series, we had conversations that need to be had;
Fostering inclusion in the automotive industry, of which the following strongman would be glad…

July

July saw us continue our mission for inclusion, showing it was not just the flavour of the day;
We took our famous ‘Very Gay Raptor’ to meet Rob Kearney, aka the ‘World’s Strongest Gay’.
Rob has strength that defies belief, and not just the weights he lifts and pulls daily;
But for happily bearing the pride flag wherever he goes, you could say he does so ‘gay-ly’.

We announced Mustang California in Europe, and another icon was quick to follow;
To much excitement and fanfare, came the off-road specialising new Bronco. ¹⁰
Drive modes to handle any terrain, for tackling everything from mud to sand;
Ready for adventures of any kind, a 4x4 that can meet any demand.

August

In August we began to trial new tech, to help drivers keep their eyes on what’s ahead;
Our new headlights don’t just light the way, Santa could really use these on his sled.
They can project the weather and road information, plus navigation instructions too;
Even faded markings such as a crosswalk, helping other road users – not just you. ¹¹

With the electric revolution underway, combustion engines will become fewer and fewer;
Driving students will learn in EVs, and Mustang Mach-E is already teaching drivers of the future.
Three schools in Norway and one in Holland, training the aptly named ‘Generation E’;
The Mustang Mach-E is the car of the future you see, therefore training in the car will be key.

September

One of the most iconic cars in history, and in September it returned with a bang;
Stunning in performance and looks, the latest chapter in the book of Mustang.
Plus, a special edition, The Mustang Dark Horse packs quite the bite;
A more powerful V8 engine ^{5, 12} – so make sure your saddle is fastened tight.

We excitedly brought you more information about our pure electric E-Transit Custom;
Developed with productivity and efficiency in mind, next Autumn we begin production.
380 km targeted range, ¹³ and the power to transport large loads;
It can carry up to 1,100 kg, and tow up to 2,000 kg on the roads. ¹⁴

It’s time to say goodbye to the little car that has touched us all. The big moments, the little moments, and all the ‘firsts’ – thanks for the memories. #FarewellFiesta 💙

As one era ends, another is just getting started – and we can’t wait to show you what we’ve got coming🔌⚡️ pic.twitter.com/uGb0EZdEOi

— Ford News Europe (@FordNewsEurope) October 26, 2022

October

We care about mobility, and know that it extends far beyond cars;
So, this Global Caring month we repaired old bikes, and put hands on handlebars.
Partnering with charities in the UK and Germany, helping the disadvantaged and refugees;
Allowing them to move around their cities more freely – and get them where they need.

After 46 years, we said Farewell Fiesta, and thanks for all it has done;
There for big moments and little moments, the sad, the happy, and the fun.
Driving lessons, school runs, shopping trips, and first dates;
Visits to loved ones, new arrivals, and road trips with your mates.

November

In November, we helped students create smart, and sustainable mobility innovations;
With students from universities across Europe being rewarded for their creations.
Bright ideas about mobility, with helpful grants given to the winning teams;
Looking toward the future, so every person is free to move and pursue their dreams.

We continued to electrify, and revealed our E-Tourneo Custom with a smirk;
Our popular multi-activity vehicle, the perfect partner for play and work.
From shuttling executives, to loading up your family for an adventure;
The next-generation of Tourneo, providing comfort for both business and leisure.

December

Sim racing is a sport that’s growing, and Team Fordzilla is on the case;
Heading to SimRacing Expo, on the Next Level Racing stand we took our place.
Someone special joined us, a supersonic blue hedgehog with spikey hair;
With our P1 race car’s Sonic livery – they made quite the speedy pair.

We thought about how we are evolving as a brand – a vision that has certainly shifted;
Bringing swagger to electrification, our philosophy of Adventurous Spirit.
Our new north star, we are relentless and uncompromising in all that we do;
Making electric iconic, and ensuring that this passion is felt by all of you.

What a year it was, and next year will be even better – you’ll see;
Happy Holidays to all of you – and all the best for 2023.

¹ Ford Kuga Plug-In Hybrid sales, full year 2021 in Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.

² Ford Ranger sales, full year 2021 in Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden, Switzerland, Turkey.

³ Driver-assist features are supplemental and do not replace the driver’s attention, judgement and need to control the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations. 

⁴ All-new Ford Ranger Raptor twin-turbo 3.0-litre EcoBoost V6 homologated CO₂ emissions 315 g/km and homologated fuel efficiency 13.8 l/100 km WLTP.

⁵ The declared WLTP fuel/energy consumptions, CO₂ -Emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers. CO₂ emission and fuel efficiency ranges may vary according to vehicle variants offered by individual markets.

⁶ Ford Mustang California Special homologated CO₂ emissions 256-276 g/km and homologated fuel efficiency 11.2-12.1 l/100 km WLTP.

⁷ Estimated reduction per year based on (1) customer promptly responding to vehicle health alerts in FordPass Pro/Ford Telematics (to help avoid roadside assistance call-outs) and (2) anticipated time saved using Ford Transit Centres for maintenance and repair (including Express Services). Actual reduction may depend on individual circumstances (e.g. driving style and vehicle use)

⁸ Based on S&P Global New Registrations data 2021.

⁹ One off prototype vehicle (not available for sale).

¹⁰ Ford is committed to the preservation of the environment and treading lightly.

¹¹ Projecting images onto the road may be subject to different legal regulations in different markets. This vehicle feature is being developed for trial purposes only and is being tested in controlled environments.

¹² All-new Mustang 5.0-litre V8 anticipated CO₂ emissions 260-275 g/km and anticipated fuel efficiency 11.1-11.8 l/100 km WLTP. Officially homologated fuel efficiency and CO₂ emissions figures will be published closer to on-sale date.

¹³ Officially homologated driving range will be published closer to on-sale date. In accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP). A range of up to 380 km published range (intended target value according to WLTP) can be achieved with a fully charged battery - depending on the existing series and battery configuration. The actual range may vary due to various factors (e.g. weather conditions, driving style, route profile, vehicle condition, age and condition of the lithium-ion battery).

¹⁴ Max payload and towing varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Cargo and load capacity limited by weight and weight distribution.

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